Borusan Contemporary opens summer season

Borusan Contemporary opens the summer with an exclusive exhibition to open on June 14. The exhibition gathers artists from the San Francisco Museum of Modern Art Media Arts Collection Since its opening, Borusan Contemporary Museum has been known to be an unorthodox art museum, an “office museum.” It is typically an office during the weekdays and turns into a museum during the weekend. However, little did anyone know about its rich art education programs, digital applications and its power to bring art to the audience and children.

Speaking about the museum and its new programs, Güzin Tezcanlı said the museum’s first aim is to open a new dimension in the Turkish art scene by supporting new media art. “Since the opening, we have always aimed to come to the fore with new media art and a new exhibition of the museum, which is a collaboration with the San Francisco Museum of Modern Art (SFMOMA) and the exhibition titled ‘West Coast Visions.’”

The exhibition gathers artists from the SFMOMA Media Arts Collection and is curated by Rudolf Frieling, curator of media arts at the SFMOMA for the Borusan Contemporary museum in Istanbul.

According to Tezcanlı, not only supporting new media art is an important task, but also developing the audience, digital applications and social media is a big step for the museum.

The museum has a communication strategy as its own and opens a new horizon in terms of online museum communication. While the museum’s mobile application allows everyone to reach the museum from smart phones and gadgets, the museum aims to reach more people through these applications.  Tezcanlı said it is possible to attract more of an audience with...