Henkel launches new factory, Vucic expects new investments

KRUSEVAC - Henkel Serbia has launched on Tuesday a new Bref production facility in Krusevac, an investment worth EUR 21 million, and Serbian Prime Minister Aleksandar Vucic invited at the opening German business to invest in Serbia.

"I am happy to see 220 new jobs opened. I congratulate the workers who showed that they deserve the attention of German companies and demonstrated that they can work hard and successfully," said Vucic.

I am convinced that next year we can hope for new investments and new jobs, the prime minister said.

Vucic said that he promised the strongest possible support of the Serbian government and the city of Krusevac to the management of Henkel, noting that in return Serbia expects new investments.

The new Henkel factory, intended for the production of Bref household cleaning products, will hire 220 people and supply 22 markets in the region and across Europe.

The opening was attended by the Serbian prime minister, director of Henkel Serbia Vojkan Maric, and member of Henkel's Management Board Bruno Piacenza.

Piacenza said that the new factory, worth EUR 21 million, has solidified the company's leading position in Serbia, and stressed that Henkel intends to continue developing its business in the country through a combination of international expertise and local know-how.

Over the past 12 years, Henkel has invested EUR 160 million in three production facilities in Serbia, producing detergents, beauty care products, and adhesives, he specified.

We have found a favorable environment. We have good cooperation with the government and the local authorities, and a quality workforce, said Piacenza.

Maric said that Henkel's privatization of the Krusevac...