Bulgaria, Romania Plan Opening Joint Tourist Centre in China

The Bulgarian government approved the draft of the protocol of intention between the Bulgarian and Romanian tourism ministries, which foresees the creation of joint tourist centre in China.

The document expressed the desire of the two countries to strengthen their friendly relations and to contribute to their economical development and expansion of their tourist potential.

The protocol of intention calls for the development of joint tourist products in the areas of cultural-historical, spa, festival and other kinds of tourism, Darik radio reports.

The aim is to boost the potential for attracting more tourists from third markets, including distant ones, with the focus being mostly on China.

The specifics of the Asian markets, and in particular the Chinese one, required the development of cultural routes, an area in which Bulgaria and Romania could offer interesting products.

One of them, which had already been prepared, was named "In the footsteps of the Roman Emperors" and provided two such routes.

The project aims to integrate the routes into transnational and trans-border tourist services, which draw on the cultural-historical heritage of the Roman era and the ethno culture of the region.

The project contains five tourist sites from each country, which were selected according to criteria, which had been jointly approved by the partners.

The criteria included - geographical belonging to the Danube river, proximity to inhabited places, infrastructure, accommodation and dining opportunities, tourist attractions, participation in marketing campaigns.

The Bulgarian sites, which were included in the project, are the Belogradchik Fortress, the ancient town of Ulpia Oescus near Pleven, the ancient military camp Novae...