Turkey's ICT market predictions

On April 29, the CEO of Index Group, Erol Bilecik, talked about his life and company at an event hosted by Patronlar Okulu. 

It was a positive experience to hear him talk about his failures and successes. He confessed that when he saw a computer for the first time in 1980s, he thought that the technology back then was the best that mankind would ever achieve. He should be very happy that he was wrong, as his empire is built on delivering technological products throughout Turkey. Each new product, such as the new iPhone 6, makes him lots of money. 

While listening to him, I thought about the whole Turkish Information and Communication Technology (ICT) market. There are major differences between Turkey?s ICT industry and that of more developed countries. The greatest difference is the amount of software and services in the market. In the developed world, the share of software and services equals the share of hardware sales. In Turkey, hardware sales are the major component of the ICT market. Below is a summary of the IDC 2015 forecast. I will get back to this in the coming weeks to talk about how we can change the structure of the market. 

The total ICT spending in Turkey is set to cross the $27 billion mark in 2015, as Turkish organizations increasingly align themselves with the transformational technologies of Big Data, cloud, social business, and mobility. That?s according to International Data Corporation?s newly released predictions for the year ahead, with the global advisory services firm expecting overall market growth to decelerate to 3.1 percent year on year, primarily due to a slowdown in consumer spending on hardware.

?The commercial segment of the market will outperform the consumer space in 2015, with IT spending set to...