360-degree travel videos open new path to travel industry

A new media platform offers the opportunity to hundreds of millions of consumers around the world to watch 360-degree, virtual reality videos on Facebook via their own devices, according to leading travel magazine Skift.

Some travel brands have already spent millions to show off their cities and landscapes on this platform.

The first 360-degree/virtual reality travel videos on Facebook span five continents and since January, National Geographic, GoPro, Seaview 360, Discovery, Weather Channel, and Tourism Australia have rolled-out about 24 of these videos for their Facebook pages.

Each of them has more than three million views with Tourism Australia getting 4.6 million views.