Greek fashion designers reach Sydney

A key challenge in the fashion industry is bridging the gap from production to purchase. A group of 24 Greek fashion and accessories designers and brands are currently reducing that distance by unveiling their summer 2017 offerings to a previously uncharted market - as far as their work goes - Australia.

The medium being used is the Greek Style Council, a platform for presenting and promoting Greek designers in Australia, and the first action is a pop-up, wholesale showroom which opened at La Porte Space's premises in Sydney on October 17. The ambitious project is the brainchild of Helen Tirekidis. A second-generation Greek-Australian, Tirekidis has come a long way in Australia's fashion industry, holding positions at several luxury houses including Chanel, Jean Paul Gaultier, Issey Miyake, Longchamp and Giorgio Armani.

"It was clear to me for a long time that...