In the 20th century — as recent as 16 years ago — the young and wealthy had the misfortune of social media not having been invented yet so they could show everyone exactly how loaded they were.
Today, being able to flaunt one’s wealth has never been easier for the children of the rich, amplifying the effect they want their opulence to have with minimum effort.
In Greece, ostentacious displays of wealth are so much of a phenomenon, that Britain’s Daily Mail recently dedicated an entire piece to the topic of the Rich Kids of Greece Instagram account, a new and elitist social network exclusively for the children of Greece’s most affluent, which “offers a window into the lives of wealthy young millennials living in the sun-soaked Mediterranean country.”
With the motto “it’s boring to be rich if noone sees it,” ‘Rich Kids’ is substantially different from other social media, like Facebook, Instagram and Snapchat.
One of the photos, depicting a gold Rolex watch, includes the caption: “The best gift from the best father.”
Bentleys, Ferraris, Porches and Lamborghinis come and go, but the Rich Kids of Greece don’t stop at cars. As the article says: “In other pictures, the rich kids show off as they drive speed boats, sun themselves on yachts, and put their feet up on private jets. Others pictures show them pouring champagne down their necks as they party in expensive clubs, and car boots laden with dozen of bags after designer shopping sprees.”
These golden millennials upload their pictures to Instagram, and tag the ‘Rich Kids’ account, which reposts the pictures so that they get to flaunt their excessive wealth and lavish lifestyles to the world.
La dolce vita.
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ #rkog #richkids #greece #wealth #inspiration #lifestyle #attitude #billionairesclub #richkidsofinstagram #richkidsofgreece #cash #money #richlife #wealth #highsociety #millionairesclub #tagafriend #belvedere
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Dec 1, 2016 at 10:14am PST
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ #rkog #richkids #greece #wealth #inspiration #lifestyle #attitude #billionairesclub #richkidsofinstagram #richkidsofgreece #cash #money #richlife #wealth #highsociety #millionairesclub #tagafriend
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Nov 26, 2016 at 4:14am PST
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ #rkog #richkids #greece #wealth #inspiration #lifestyle #attitude #billionairesclub #richkidsofinstagram #richkidsofgreece #cash #money #richlife #wealth #highsociety #millionairesclub #tagafriend #moet
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Nov 8, 2016 at 4:20am PST
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ #rkog #richkids #greece #wealth #inspiration #lifestyle #attitude #billionairesclub #richkidsofinstagram #richkidsofgreece #cash #money #richlife #wealth #highsociety #millionairesclub #tagafriend #ferrari
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Nov 4, 2016 at 5:37am PDT
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ #rkog #richkids #greece #wealth #inspiration #lifestyle #attitude #billionairesclub #richkidsofinstagram #richkidsofgreece #cash #money #richlife #wealth #highsociety #millionairesclub #tagafriend #ferrari #supercar
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Oct 26, 2016 at 5:43am PDT
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ #rkog #richkids #greece #wealth #inspiration #lifestyle #attitude #billionairesclub #richkidsofinstagram #richkidsofgreece #cash #money #richlife #wealth #highsociety #millionairesclub #tagafriend
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Oct 5, 2016 at 12:35am PDT
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ #rkog #richkids #greece #wealth #inspiration #lifestyle #attitude #billionairesclub #richkidsofinstagram #richkidsofgreece #cash #money #richlife #wealth #highsociety #millionairesclub #tagafriend
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Oct 2, 2016 at 4:56am PDT
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ #rkog #richkids #greece #wealth #inspiration #lifestyle #attitude #billionairesclub #richkidsofinstagram #richkidsofgreece #cash #money #richlife #wealth #highsociety #millionairesclub #champagne #armandebrignac
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Sep 27, 2016 at 11:59am PDT
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ #rkog #coca_cola #mykonos #lifestyle #richkidsofinstagram #inspiration #richkidsofgreece #attitude #mykonos #richkids #greece #likeaboss #wealth
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Sep 20, 2016 at 7:00am PDT
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ #RKOG #showmethemoney #AstonMartin #luxurycars #richkidsofinstagram #inspiration #wealth #lifestyle #richkidsofgreece #showmethemoney #luxury #attitude #richkids #greece #supercar #likeaboss #astonmartinlive
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Sep 15, 2016 at 12:58am PDT
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ #lifestyle #rkog #zante #navagio #girl #richkidsofgreece #luxury #richkids #greece #luxurylife #inspiration #attitude #summer #richkidsofinstagram #showmethemoney #wealth
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Sep 13, 2016 at 4:03am PDT
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ #lifestyle #rkog #pool #poolparty #girl #richkidsofgreece #luxury #richkids #greece #luxurylife #inspiration #attitude #summer #richkidsofinstagram #showmethemoney #wealth
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Aug 28, 2016 at 7:00am PDT
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ Photo credits: @212yachts #richkidsofgreece #yachts #rkog #lifestyle #attitude #inspiration #yachtlife #rkog #showmethemoney #luxury #luxurylife #richkidsofinstagram #richkids #greece
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Aug 17, 2016 at 3:22am PDT
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ #richkids #greece #rkog #luxury #girls #summeringreece #aegeansea #richkidsofinstagram #luxurylife #yachts #yachtlife #richkidsofgreece #inspiration #lifestyle #attitude
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Aug 15, 2016 at 6:35am PDT
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ #richkids #greece #pool #rkog #luxury #girls #richkidsofgreece #luxurylife #inspiration #attitude #lifestyle #richkidsofinstagram #poolparty #mykonos #greekislands #summeringreece #2016
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Aug 13, 2016 at 5:04am PDT
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ #rkog #inspiration #attitude #doubletrouble #pool #girls #reasontovisitgreece #party #richkidsofgreece #luxury #luxurylife #richkidsofinstagram #richkids #greece #santorini #volcano #view
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Aug 9, 2016 at 9:07am PDT
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ #richkidsofinstagram #beach #doubletrouble #rkog #richkids #greece #luxurylife #goals #party #inspiration #attitude #reasontovisitgreece
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Aug 8, 2016 at 8:27am PDT
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ #luxury #richkidsofgreece #greatview #rkog #ordinarylife #inspiration #attitude #luxurylife #richkids #greece #reasontovisitgreece #richkidsofinstagram
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Aug 3, 2016 at 12:43pm PDT
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ #pool #girls #goals #luxurylife #rkog #luxury #richkidsofgreece #inspiration #attitude #richkids #greece #richkidsofinstagram #richlife #showmethemoney
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Jul 31, 2016 at 3:53am PDT
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ #luxurylife #yatch #yatchlife #girls #rkog #richkidsofgreece #inspiration #richkids #greece #lifestyle #attitude #wayoflife #showmethemoney #richkidsofinstagram #greekislands #summeringreece
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Jul 26, 2016 at 7:49am PDT
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ #dreamcar #richkidsofgreece #luxurylife #rkog #inspiration #richkids #greece #Athens #AstonMartin #luxurycars #lifestyle #richkidsofinstagram
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Jul 23, 2016 at 2:54am PDT
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ #fun #party #rkog #luxury #richkidsofgreece #showmethemoney #lifestyle #attitude #richkidsofinstagram #mykonos #greekislands #richkids #greece #luxurylife
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Jul 21, 2016 at 2:30am PDT
Get Motivated Double Tap & Tag Someone! Drop Like and Follow @richkidsofgreece_ to enjoy our Lifestyle _____________________________ #rkog #yatch #yatchlife #summeringreece #luxurylife #richkidsofgreece #inspiration #attitude #lifestyle #luxury #greekislands #richkids #greece #showmethemoney #richkidsofinstagram
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Jul 19, 2016 at 9:22am PDT
Tag your squad!!! ⬇️ #goals #rkog #wayoflife #richkidsofgreece #luxury #richkids #greece #attitude #santorini #greekislands #volcano #girls #cocktails #lifestyle #richkidsofinstagram
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Jun 28, 2016 at 2:47pm PDT
Deep blue…! #aegeansea #greekislands #rkog #summeringreece #richkidsofgreece #lifestyle #attitude #relax #moodoftheday #inspiration #richkids #greece #wayoflife #luxury #richkidsofinstagram
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Jun 26, 2016 at 11:27am PDT
That was a crazy weekend!!!! #mykonos #richkidsofgreece #wayoflife #greekislands #summer2k16 #lifestyle #girls #yatchparty #yatch #rkog #attitude #richkids #greece #richkidsofinstagram #partyhard
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Jun 20, 2016 at 1:34pm PDT
A little trip today! #rkog #trip #yatch #richkidsofgreece #luxury #wayoflife #richkids #greece #attitude #yatchparty #vacations #greekislands #aegeansea #richkidsofinstagram #showmethemoney #lifestyle
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Jun 14, 2016 at 2:14am PDT
Time for ride. #bmw #cigar #richkidsofgreece #rkog #lifestyle #attitude #richkids #greece #luxury #wayoflife #luxurylife
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Jun 4, 2016 at 3:50am PDT
vroom vroom… #formula1 #monaco #mercedes #pov #rkog #richkids #greece #richkidsofgreece #wayoflife #lifestyle #attitude #speed
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on May 31, 2016 at 7:03am PDT
This is a real problem! #lamborghini #rkog #richkidsofgreece #showmethemoney #luxury #attitude #supercar #wayoflife #luxurylife #lifestyle
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on May 13, 2016 at 10:58am PDT
Thank you dad!! ❤️ #rangerover #car #rkog #showmethemoney #richkidsofgreece #luxury #attitude #richkids #greece #luxurylife #wayoflife #goals #birthdaygift #gift #inspiration
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on May 5, 2016 at 1:02pm PDT
#richkidsofgreece #luxury #attitude #rkog #ferrari #chanel #inspiration #wayoflife #richkids #greece #showmethemoney #inspiration #luxurylife
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on May 3, 2016 at 3:56am PDT
What happened last night?!?! #athens #nightout #luxurylife #richkidsofgreece #champagne #richkids #greece #attitude #lifestyle #luxury #showmethemoney
A photo posted by Rich Kids of Greece ® (@richkidsofgreece_) on Apr 27, 2016 at 12:51am PDT