Instead of thinking the world is there to sell, think the world is there to create!

José Santos is an Affiliated Professor of Practice in Global Management at INSEAD, Fontainebleau, France, who centres his research and teaching on the general management of multinationals, with a particular focus on global integration and global innovation. As a guest speaker at IEDC’s International Annual Presidents Forum, in November, Professor Santos shared a discussion on what a global world might be and the potential implications for business, for companies and for management.