Management Education and The Dark Side of Efficiency

Professor Roger Martin, Thinker, Author, Adviser, Speaker

You said: "Management education is focused on the wrong things and that has resulted in a decrease in the confidence of students and employers on the value of management education." What is the role of management education today and what shift needs to happen to address the challenges properly?

Business schools have failed on two fronts. Firstly, many years ago, business education decided to split business into individual disciplines (marketing, accounting, finance…) and teach each of these disciplines without regard to any other discipline, giving the impression that you can solve problems by using a single narrow discipline, but there are no accounting or marketing problems: there are just business problems! The second problem is that business schools teach business in a highly analytical way. It starts from the assumption that...

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