Women are gambling more than ever, but why?

For many years, gambling has been considered to be a male habit. Much like sports, action movies and DIY, it was thought of as a purely male pursuit, and women who indulged in the hobby were seen as oddities. But as Bob Dylan sang, the times they are a'changin.

A lot of progress has happened in the past twenty years. Female sports have never been so celebrated as they are now, achieving equality with men in more and more places. Women aren't just watching action movies, they're starring in them. One only has to see the success of Wonder Woman to understand that. There are many men sat at home watching on as their female partners attend to tasks around the home that their own mothers would have left for their husbands to carry out. And, in increasing numbers, women are taking up online gambling.

Perhaps it was the atmosphere of physical bookmakers shops and casinos that have put them off in the past. The historical view of them as been dark, dingy, smoky affairs full of noisy alpha males and sweaty, desperate gambling addicts with too much drink inside them. The world of online casinos provides a safe space where players of any gender can enjoy the thrill of gambling without having to contend with the unwanted social elements. In fact, the ranks of female online gamblers are swelling so rapidly that they've become a cause for scientific study and tabloid newspaper concern.

What Women Want From Gambling

Casino firms have taken note, and altered their formats to better serve their new customers. RoseSlots.com wouldn't exist if there wasn't an audience for it, but it's out there and thriving. So how do female customers engage with the online gambling world? Do they have different aims and habits than men?