Instagram, YouTube, TikTok, Twitter target of EU crypto advertising complaint

Meta Platforms' Instagram, Alphabet's YouTube, TikTok and Twitter could face regulatory action after European consumer group BEUC complained to the European Commission and consumer authorities that the online platforms allegedly facilitate the misleading promotion of crypto assets.

U.S regulators suing crypto platforms Coinbase COIN.O and Binance, along with last year's collapse of FTX, have sparked concerns over consumer protection related to crypto assets such as bitcoin and ether.

The European Union last month adopted the world's first comprehensive set of rules for cryptoasset regulation (MiCa).

BEUC in its complaint filed on Thursday said the proliferation of misleading advertisements of crypto assets on the social media platforms is an unfair commercial practice as it exposes consumers to serious harm such as the loss of significant amounts of money.

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