38 percent of all daily transactions are paid with cards

The new MasterIndex Serbia research showing that in one year only, the number of payment card users has increased by 6 percent, from 32 to 38 percent.

When looking at the type of payment product found in respondents' wallets, the majority are debit cards, owned by as many as 96 percent of respondents, while every fourth respondent owns a credit card.
Payment cards are most often used for purchases in supermarkets (69%), clothing and footwear stores (55%), local grocery stores (49%), and gas stations (43%). On the other hand, all markets and newsstands are the most frequently mentioned locations where 27 percent of respondents would like to pay with cards, which is another indicator of the habit payment card users in Serbia are acquiring.
The reason for the frequent use of payment cards lies primarily in the simplicity and practicality of this payment method, which was highlighted by 27 percent of the respondents, while another 24 percent value constant access to funds in the account. What would further encourage the use of payment cards are discounts at certain shops, as stated by 58 percent of respondents, it is also interesting that 44 percent of respondents claim that a wider acceptance network could be of use too.
"The survey conducted by MasterIndex Serbia showed that we all see cashless payments, primarily cards, as an integral part of our everyday life. With the fact that payments with cards and mobile wallets are the first choice even for payments of smaller amounts up to 4,000 dinars, with 59 percent of respondents who said that versus 37 percent who opt for cash, the digital commitment of citizens is also confirmed by information that for the first time, mobile wallets are the reason why citizens choose to use card payments....