46% of Households in Europe have a Pet - Cats lead in Bulgaria

The data is part of a report by FEDIAF (the European Pet Food Industry Federation), which includes international companies such as Mars, Inc.

5.1% is the annual growth in the number of families in Europe that keep pets, according to the latest FEDIAF report for 2023, part of which is Mars, Inc. The total number of households with four-legged friends is 91 million. This is 46% of families on the Old Continent, according to data from the European Federation. In the leading position in Bulgaria among pets are cats, which are 815,000, followed by dogs, which are 750,000.

Considering this information and at the height of summer, the experts at Mars, Inc. have prepared a list of some useful tips for the owners of four-legged friends who do not want to part with them during their summer vacation. The tips include all the most important things that carers need to think about before departure. Starting with choosing a suitable destination, to providing a balanced diet for pets to feel as comfortable as possible during new and unknown adventures for them.

Regarding summer adventures with our beloved four-legged friends, Silvia Koleva, Commercial Marketing and Advertising Specialist for Mars, Inc., shares, "We at Mars, Inc. believe that the world we want to live in tomorrow starts with the way we do business today. We want a world where people and pets lead happy and healthy lives, on a healthy planet, and that's why we create quality, sustainably produced and packaged food. We strive to create a better world for pets and understand that good physical health goes hand in hand with mental health. Including our pets in our vacations brings us joy, strengthens the bond we share with them, and creates unforgettable memories....