Bulgaria Thrives as Hyatt's Largest Eastern European Market with 6 Operating Properties and a 7th on the Horizon

The seventh opening planned for 2025 reinforces Hyatt's commitment to the market as the current largest hotel operator in Bulgaria

Hyatt, one of the most experienced international operators in the region and Bulgaria's largest hotel operator, is intensifying its focus on the local market as Bulgaria emerges as Hyatt's largest Eastern European market. This achievement follows this year's openings of several new properties, most recently the Hyatt Regency Pravets Resort. Hyatt's commitment to delivering an unparalleled hotel experience in Bulgaria remains unwavering, with a seventh hotel opening on the horizon - AluaSoul, an addition to the Inclusive Collection under the distinguished World of Hyatt, scheduled to welcome guests in 2025. Hyatt entered the local market with the opening of Hyatt Regency Sofia in 2020 to gain leading market share and position Bulgaria as a core market in the region in only three years. 

Bulgaria's largest hotel operator in 3 years

Bulgaria holds a significant position in Hyatt's strategic expansion in Eastern Europe. Its portfolio in the country grew out of the partnership with Terra Tour Service, the owner of Hyatt Regency Sofia. Despite the challenges presented by the pandemic, this property under Hyatt management is today ranked first among 168 hotels in the capital and became its "mothership" in Bulgaria. The successful partnership led to the most recent opening of Hyatt Regency Pravets Resort,  operated as RIU Pravets Resort before the extensive refurbishment and repositioning. In the meantime, Hyatt's acquisition of Apple Leisure Group (ALG)...