AI breathes new life into old trends at CES gathering

The annual tech industry fair known as the Consumer Electronics Show is regaining momentum after the pandemic, with artificial intelligence (AI) infusing everything from bicycles to baby bottles.

The gadget extravaganza referred to as CES formally kicks off on Jan. 9 in Las Vegas, boasting more than 3,500 exhibitors and expecting some 130,000 visitors.

CES exhibitor and attendee numbers have jumped each year since the COVID-19 pandemic caused it to be an online-only event in 2021.

"After COVID some people thought they were not going back," Creative Strategies analyst Carolina Milanesi told AFP.

"But, smaller companies that don't have the brand power to get attention they deserve at their own events are deciding to be part of the conversation at CES."

While the show is increasingly a showcase for startups, big brands such as Amazon, Google, Intel, Netflix, Samsung, Sony and TikTok will also be there next week, according to the Consumer Technology Association organizing the event.

Analysts expect it to be the year of AI when it comes to product pitches at CES.

"I do not suggest anyone create a game at CES to take a drink any time someone says AI, because you will be drunk before CES even starts," Techsponential analyst Avi Greengart quipped.

Models on which AI is built have improved dramatically since last CES and the debut of OpenAI's ChatGPT, and they are being applied in meaningful ways for consumers, according to Greengart.

"There is little doubt that the tech ecosystem gathering in Las Vegas will focus on AI everywhere and on-device generative AI," said Forrester principal analyst Thomas Husson.

"The biggest theme will be about how AI can power new invisible and immersive consumer experiences...