Varying short-term rental trends

Short-term rental accommodation in Greece is showing diametrically opposite trends at the moment, depending on the location. Based on the latest data, the superiority of Athens compared to the rest of the country is quite evident, as in the capital there is a clear upward trend, while in the rest of the country it is the opposite.

This is a typical example of the high seasonality still displayed by the Greek tourism product, even though the appeal of short-term rentals to visitors is increasing during the current period, considered low compared to the summer.

According to data from AirDNA's latest monthly pan-European survey, Athens ranks among the highest in 50 cities in terms of demand (number of bookings) for the period from late March to mid-April.

The Greek capital recorded a 35% annual increase in demand for accommodation, which is the seventh best...