Meta gets 11 EU complaints over use of personal data to train AI models

Meta Platforms was hit with 11 complaints on Thursday over proposed changes that would see it use personal data to train its artificial intelligence models without asking for consent, which may breach European Union privacy rules.

Advocacy group NOYB (none of your business) urged national privacy watchdogs to act immediately to halt such use, saying recent changes in Meta's privacy policy, which come into force on June 26, would allow it to use years of personal posts, private images or online tracking data for its AI technology.

NOYB has already filed several complaints against Meta and other Big Tech companies over alleged breaches of the EU's General Data Protection Regulation (GDPR) which threatens fines up to 4% of a company's total global turnover for violations.

Meta has cited a legitimate interest for using users' data to train and develop its...