Grammy Museum to launch K-pop exhibit

The Grammy Museum will soon launch its first full-floor K-pop exhibit as part of its ongoing initiative to explore the music, culture, technology, fandom and business behind Korean pop music.

The museum partnered with Hybe, the South Korean entertainment company behind K-pop sensation BTS and countless other international acts, and its archivists, to provide attendees with an in-depth look at the company's roster and the ways in which they've evolved the K-pop landscape.

"Hybe: We Believe in Music, A Grammy Museum Exhibit" runs from Aug. 2 to Sept. 15 at the museum in downtown Los Angeles.

The artifacts in the exhibit have never been displayed before in a museum — with the exception of a few BTS wardrobe and costume items. The pieces represent 78 K-pop stars, known as idols, and include outfits worn in well-known concept photos and music videos like BTS's "Yet to Come (The Most Beautiful Moment)," SEVENTEEN's "Maestro," TOMORROW X TOGETHER's "Sugar Rush Ride" and the Gen Z K-pop girl group LE SSERAFIM's "Easy."

Hybe's junior groups, known as rookie teams, will also be represented: BOYNEXTDOOR, TWS, &TEAM, ILLIT and more.

Three books from Big Hit Entertainment founder Hitman Bang's personal collection are included: Korean-language copies of Hermann Hesse's "Demian: The Story of Boyhood," which inspired BTS' 2016 album, "Wings"; Erich Fromm's "The Art of Loving," which informed their "Love Yourself" series; and "Jung's Map of the Soul" by Murray Stein, which lead to their "Map of the Soul" series. Big Hit Entertainment became Hybe in 2021.

"This is going to be one of the largest exhibits the museum's ever curated," Grammy Museum President and CEO Michael Sticka told The Associated Press. "They'll take over the entire third...