Is it time for Greece to change its tourism model?
As temperatures soar and tourist arrivals swell, Greece is under pressure to reimagine a tourism model that climate change is making increasingly untenable.
With its turquoise waters and reliable sunshine, Greece has long been a popular holiday destination, attracting nearly 33 million visitors last year and generating 28.5 billion euros in revenue ($31.7 billion).
This year's total visitor numbers are expected to rise further, as global tourism sets new records from pre-pandemic levels, but the surge in holidaymakers could undermine the economic mainstay in the near future.
Anger over "overtourism" has even sparked protests in recent years on the beaches of the Cyclades, a collection of Aegean islands.
"People in Greece are getting more concerned that the (Cycladic islands) are changing very rapidly and, in a few years, what is special is going to be...
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