Tourism Leaders Highlight Urgent Need for Black Sea Highway in Bulgaria

Dr. Polina Karastoyanova, executive director of the National Board of Tourism, emphasized the critical need for the "Black Sea" highway during an appearance on bTV's morning program. She highlighted the necessity of establishing a direct connection between Constanta and Istanbul and promoting international airlines to operate flights to Sofia, Plovdiv, Varna, and Burgas airports.

Karastoyanova stressed that robust air and road infrastructure are essential for the tourism sector. She also noted the importance of developing a national brand to bolster tourism. According to her, September remains an excellent month for travel, with favorable conditions for a seaside vacation extending into early October. She praised the offerings of local tour operators and travel agents, asserting that the opportunities for enjoying the sea continue through the first days of October.

Prof. Georgi Rachev, vice-chairman of the Bulgarian Association of Travel Agencies, expressed optimism that Bulgaria might soon surpass its 2019 tourism figures, though he acknowledged that this has not been the case across the Balkans. He pointed out that Albania, with its significant investments and rising international profile, is emerging as a prominent tourist destination, potentially becoming a modern Croatia in the region.

Karastoyanova noted Albania's growing leadership in international tourism exposure and positioning. Prof. Rachev also observed that Greece remains a top destination for Bulgarians, citing the large number of second homes and properties Bulgarians own there. Despite various challenges, such as health concerns or pest issues, he believes Bulgarians will continue to travel to Greece due to their familiarity and affinity with the destination.

The Black...