IRI

Greek dairy still going strong despite shrinking market

Since the start of the economic crisis in Greece, the fresh milk market has taken quite a battering, as shrinking incomes have turned many consumers to products with a longer shelf life - such as HTST pasteurized milk, which lasts two to three weeks, or ultra-pasteurized milk, which can last up to nine months before the carton is opened - to avoid paying for a product that will go off before th