Because we love flying so much, we want to pass it onto future generations

Air France recently presented a five-year plan for reinvention with the primary goal to regain the leadership position in the industry. What are the critical aspects of the strategy?

We have had a new group CEO for a year now, Ben Smith. When he started, he had to decide his priorities, a five-year strategy which he recently presented. One of the main concepts of the plan is the emphasis on the three brands, Air France, KLM, and Transavia, focusing on their core values. Air France is strongly related to the image of France, the most visited country in the world, with Paris still being the number one tourist destination and so we want to focus more on this French image, linked to the brand.

KLM will concentrate on connections. KLM has an excellent position in Amsterdam, functioning as a hub to places all over the world. We want to keep this position...