Maxim Behar for Capital: Pandemic Have Made Us Much Better PR Experts

"We managed to leave behind the untypical for our business activities and now we are focusing at our indisputably strong side - excellent consulting business." - says Behar.
Were you ready, were your clients ready for the crisis? 

- Of course not. What happened is much more than a crisis and no one was ready for it. What helped us is that we in the company are experts in crisis management and just for a day or two we succeeded to work out a strategy how to deal with this one. Immediately afterwards we introduced our strategy to our dozens of clients who expected us to advise them. Their problems were significantly more - how to communicate with partners,with their clients, but also with their teams. We were and we continue to be in touch with our parent company, the great professionals from Hill + Knowlton Strategies, who constantly support us for about 22 years. This summer I called the manager of one of their European Offices and expressed my intention to visit for two or three days with several people from my team to see how they deal with the distance work, the pandemic and all new changes in business. He was silent for a while and answered me, "Max, are you kidding me? I was thinking to come to draw experience from you, that's a surprise.We all in the corporation know how successful you are and innovative not only in Bulgaria but also throughout the Eastern European region."
Which of the affected by the pandemic businesses are your clients and what happened with their businesses and campaigns? Did you gain or lose any clients?

- In practice, all our clientswere affected by the pandemic to a different extent and in different ways. What makes us very proudis that for these 18 months we...