The Greek ‘brand’ in the US: What do American tourists think of Greece?

The past years have seen an exponential increase in the number of Americans who choose Greece for their vacation, and this trend is expected to continue in 2025. While Americans are arriving in Greece in droves, what do they really think about the country? Iliana Magra, a journalist with Kathimerini, joins Thanos Davelis to discuss a recent poll looking at how Americans view Greece as a travel destination, the positive trends in US tourism to Greece, and the importance for Greece to further develop its brand abroad.