Association of Television Broadcasters

Turkish TV dramas play key role in ‘soft power,’ says culture minister

Turkey’s exports of home-grown television dramas play a key role in wielding “soft power” across the region, a Turkish culture minister has said.

By creating a lasting influence on Turkey’s image in the region, popular dramas are among the country’s most well-known economic and cultural exports, said Turkish Minister of Culture and Tourism Ömer Çelik June 12.