Greek Electronic Commerce Association

TV sets at electronics stores may have only been available for window shopping this Black Friday, but despite the forced shutdown of brick-and-mortar shops, this year's promotional event went rather well, according to surveys, giving the market a desperately needed boost.

Online commerce recorded an even higher growth rate in April than in March, as consumers continued to shop from e-stores - and not just for food and pharmaceuticals - as almost all conventional retail stores were shuttered by government order.

One of the big winners of the Greek lockdown has been jigsaw puzzles. Greeks both young and old have sent online sales of this category of table games soaring 1,654 percent month-on-month, according to a survey that tracked the switch of consumers to online purchases because of the Covid-19 restrictions.

The Greek Electronic Commerce Association (GRECA) on Wednesday announced the introduction of a ?trustmark? for Greek online stores, in cooperation with the ELTRUN laboratory of the Athens University of Economics and Business.

The trustmark is aimed at increasing Internet shoppers? confidence when it comes to carrying out online transactions as well as security.