People for the Ethical Treatment of Animals

Animal activists have fashion brands squarely in their sights this Milan Fashion Week, hoping to pressure Italian brands Max Mara and Fendi to give up fur in future collections.

An activist from PETA (People for the Ethical Treatment of Animals) stormed the Fendi runway on Wednesday brandishing a sign saying, "Animals are NOT clothing."

The fashion world is on edge as haute couture week kicks off today in Paris, which has seen nights of violent riots over the police killing of a teenager.

PETA, People for the Ethical Treatment of Animals, is an international non-governmental organization that promotes animal rights and welfare. The organization has often been criticized for its extreme advertisement and public information campaigns.

Milo Yiannopoulos got some unexpected support this week from the American Civil Liberties Union.

American actress, producer, author, activist and vegan Alicia Silverstone strips for the latest animal rights campaign of People for the Ethical Treatment of Animals (PETA), using her sensational body to get the message across: “Choose fake, for animals’ sake!”

Vegetarianism has come a long way in the past decade.