Pepperdine University

Elon Musk, the billionaire poised to acquire Twitter later this week, strolled into the company's headquarters Wednesday carrying a porcelain sink and tweeting "Entering Twitter HQ - let that sink in!"

The explosion of social media has given rise to a new type of star known as the influencer. A lot of these individuals have careers outside social media, but have managed to become famous for harnessing the power of social media, and particularly Instagram, reaching millions of followers. Their power has resulted in many brands offering them large sums of money to promote their products.