Daniel Levine

We're well into the summer, and the tourist season is in full swing in Greece. With more and more visitors looking to experience Greece every year, a discussion has kicked off about the future of tourism in Greece and the need for sustainability in the industry.

Greek citizens, who in their overwhelming majority recognize the importance of tourism for the national economy, are becoming skeptical in relation to its effects on their daily lives, on the environment and on the character of individual destinations, while they are troubled by the spread of short-term rentals as well as increases in the cost of vacations, according to the findings of surveys