Dejan Verčič

From Gorenje and Elan to Akrapovič and Dončić, Slovenian brands have long had a strong reputation. Many beloved old brands have fallen into oblivion due to market changes, but new ones are created all the time - and their importance extends beyond business.

Ljubljana – The Slovenian Press Agency (STA) was founded 30 years ago as part of preparations for Slovenia’s declaration of independence. The agency started operation amid great uncertainty, according to STA’s first director Dejan Verčič.