Jack Gold

Whether they sell smartphones, ads or computer chips, the heavyweights of Silicon Valley have everything to prove to investors looking to see who is best placed in the race to dominate the generative artificial intelligence market.

"If you're a company, and you don't have an AI message, you're not going to be in business very long," says independent industry analyst Jack Gold.

The explosion of generative AI has taken the world by storm, but one question all too rarely comes up: Who can afford it? 

OpenAI bled around $540 million last year as it developed ChatGPT and says it needs $100 billion to meet its ambitions.