Jim Silver

Will ‘Barbie’ movie change Ken’s popularity?

Published by Hurriyet on Wed, 08/16/2023 - 06:00

On and off the big screen, it's Barbie's world and Ken is just living in it. As reflected in Greta Gerwig's blockbuster movie that tackles the legacy Mattel's famous doll, Barbie has always been more popular than Ken. For every Ken doll sold today, there's generally eight to 10 Barbies sold, according to Jim Silver, a toy industry expert and CEO of review site of TTPM.