Vehbi Koç

Turkish food company is expanding into Europe

Do not underestimate tomatoes.

A book called "The Empire of the Red Gold" ("L'Empire de l'or rouge" in French) was strongly recommended to holidaymakers in France a few months ago. It's about tomatoes.

French journalist Jean-Baptiste Mallet pursued tomatoes for two-and-a-half-years, and traveled around the world from China to Italy, from California to Africa.