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Ed Sheeran’s connection to football took a fascinating turn as the globally renowned artist played a pivotal role in a transfer deal for Ipswich Town, the team he passionately supports. Ipswich, which returned to the Premier League this season after 22 years, counts Sheeran among its major shareholders, with the singer now acting as an unofficial “technical director.”

One of the most eagerly awaited concerts in Bulgaria this year was British superstar Ed Sheeran's performance. The British singer's inclusion of the small Balkan country in his "Mathematics" world tour (+-=÷× ) brought significant attention to Bulgaria's music scene, a feat attributed to the promoter company Fest Team.