Acquisition of Twitter by Elon Musk

Twitter losing cash because advertising down, says Musk

Elon Musk says Twitter is still losing cash because advertising has dropped by half.

In a reply to a tweet offering business advice, Musk tweeted on July 15, "We're still negative cash flow, due to (about a) 50% drop in advertising revenue plus heavy debt load."

"Need to reach positive cash flow before we have the luxury of anything else," he concluded.

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