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Apple has said its quarterly profit ebbed but topped market forecasts as it announced an unprecedented $110 billion share buyback.

The iPhone maker reported a profit of $23.6 billion on $90.8 billion in revenue in the first three months of this year.

As expected, iPhone sales dropped with pressure growing from China and increased competition from Huawei.

Apple said on Tuesday it will appeal a U.S. ban on its latest smartwatch models after the Biden administration opted to not veto a ruling on patent infringements.

The ban on Apple's latest smartwatch models came into effect Tuesday, with the Apple Watch Series 9 and Apple Watch Ultra 2 no longer available in stores or online.

If two of the latest Apple Watches are on your holiday shopping list, don't dawdle for much longer because the devices won't be available to buy in the U.S. later this week if the White House doesn't intervene in an international patent dispute.

The first Apple Premium Partner Store in Greece will open on Saturday at The Mall Athens, with an inauguration ceremony at 1 p.m.

The iStorm store is one of only 10 such stores in Europe, serving as a vote of confidence by Apple in iStorm's prospects in Greece.

Amazon and Apple have reported earnings that topped market expectations, aiming for even better days ahead with the help of artificial intelligence (AI).

"Inside Amazon, every one of our teams is working on building generative AI applications that reinvent and enhance their customers' experience," chief executive Andy Jassy said during an earnings call.

Apple on June 5 unveiled its first mixed reality headset, challenging Facebook-owner Meta in a market that has yet to tempt users beyond video gamers and tech geeks.

The release was the most significant product launch by the iPhone maker since it unveiled the Apple Watch in 2015.

Apple has announced a multi-billion-dollar collaboration with U.S. tech firm Broadcom to make "cutting edge" components for wirelessly connecting to high-speed 5G telecom networks.

The iPhone maker did not specify exactly how many billions of dollars it would put into the Broadcom alliance. 

Ridley Scott's "Napoleon," a film originally created by Apple for its streaming platform, was the unlikely hero of the movie industry's CinemaCon gathering on its opening night on April 24.

SAN FRANCISCO - When Apple held a corporate retreat in California's Carmel Valley about five years ago to discuss its next major product, Jony Ive, its longtime design chief, captivated a room of the company's 100 top executives with a concept video as polished as an Apple commercial.

Apple enjoys a "symbiotic" relationship with China, CEO Tim Cook said on March 25, as the iPhone giant looks to move production out of the country.

Cook, who is in China to attend the high-profile China Development Forum, said "Apple and China grew together," during an interview on the role of technology in education.