Average daily rate

This year is emerging as the best historically for Athens tourism, as demand for travel to the capital and coastal Attica appears practically inflexible. Despite the increase in hotel prices and short-term rental accommodation, the occupancy rates in the former remain at high levels and in the latter a very large part of the supply is absorbed.

The growth in room prices in Athens and the region of Attica is continuing, while the occupancy rates of hotels of all categories are also expanding, according to January-May 2024 data.

Antalya, Türkiye's famous holiday destination, led the increase in hotel prices last year, according to the data from the Hotel Association of Türkiye (TÜROB).

The average daily rate (ADR) was 172.1 euros in 2023 at Antalya's hotels, up 19.35 percent from the previous year. Revenue per available room (RevPAR) rose 8 percent to 96.8 euros.

The hotel occupancy rate was 68.8 percent in September, declining by 12 percent from a year ago, says Müberra Eresin, the president of the Hotel Association of Türkiye (TÜROB).

The occupancy rate also fell by 12 percent in the January-September period compared with the first nine months of 2022 to 59 percent, she added.

The latest data for incentive certificates issued by authorities show that appetite for hotel investments remained strong in the first half of 2023, says Müberra Eresin, the president of the Hotel Association of Türkiye (TÖROB).

From January to September, 131 hotel projects with 23,725 rooms in the country's 29 of all 81 provinces received investment incentives, according to Eresin.

The hotel occupancy rate across Turkey reached 67.6 percent in 2019, up 2.4 percent from the previous year, a hotel association said.

The sector's revenue per available room (RevPAR) and average daily rate (ADR) for rooms hit the three-year high in 2019, the Turkish Hotel Association (TÜROB) reported.

Hotel occupancy rates in Istanbul surged nearly 100 percent in July compared to the same month of last year but hotel revenues continued to decline, falling to around a third of hotels in cities such as Paris, the Hotel Association of Turkey (TÜROB) has stated. 

Istanbul hotels' loss in revenue exceeded 1 billion euros in the first half of 2017 compared to the same period of 2015, despite a recent ease in security concerns, a leading sector association stated on July 31. 

Istanbul again saw the largest revenue loss among all European destinations in 2017, the Hotels Association of Turkey (TÜROB) said in a statement, citing STR Global data. 

Hotel occupancy rates in Istanbul soared in May, but the city's hotels remained to be the cheapest across Europe, according to a leading tourism association. 

The Hotels Association of Turkey (TÜROB) also noted that hotel occupancy rates in the Mediterranean resort of Antalya continued to decline, despite the recent flock of Russian tourists into the province. 

Turkey's hotel occupancy rates rose in March after months of decline thanks to a surge in the number of business meetings and the sharp rise in the number of Iranian tourists visiting Turkey during the Nevruz holiday. However, hotel revenues have continued to decline in the first quarter of 2017, a leading sector association announced on April 27.