Bubanj

Sweden's IKEA on Thursday started building its first Serbian store, with a groundbreaking ceremony near Bubanj Potok, on the outskirts of Belgrade.

IKEA's Country Manager for South-East Europe Stefan Vanoverbeke said on the occasion that the store would represent "a great success" for the company, noting that Serbia was "important for IKEA, and has been in its plans since the 1990s."

IKEA has launched preparatory works on its first store in Serbia, IKEA Regional Development Director Vladislav Lalic said on Wednesday.

At a roundtable titled “Consumer Rights: Challenge or Chance for Brand and Company”, he underlined that preparatory works had begun, as well as works on the dislocation of the toll booths in Bubanj Potok, and added he expected no more surprises.

A bus carrying tourists has overturned in Bubanj Potok, Belgrade, early on Monday, killing one passenger and injuring 62 others.

The tourists were on their way back from vacationing in Polychrono, Greece, a spokesman for the Emergency Service, Nada Macura, said.