Celebrity chef

The power of social media

As COVID-19 spreads fast, another phenomenon has come to rival the speed of its diffusion across the globe: Posting recipes, food videos, gastronomy talks and discussions to Instagram has become all the rage - as has online tastings even.

Shifts to Shuffles

Stardom does not come easily in the culinary world. Endless shifts on the kitchen counter, chopping and cutting all day long, toiling over the stove for hours, aching feet, cuts and bruises, not to mention deep burn scars, are all part of it. No chef is exempt from this agony.