Circana

Pay 28% more to buy 2% less

Consumers pay 28% more than in 2006, but buy 2% less than 18 years ago. This impressive figure was presented on Wednesday by Vaios Dimoragas, CEO of NielsenIQ, at the "Grocery Management in Turbulent Times" conference organized by the Research Institute for Retail Consumer Goods (IELKA). 

Supermarket chains at war

The "war" between supermarket chains is taking the form of a thinly veiled public confrontation over market shares.

It is no coincidence that the war is focused on private label products, as this category continues to experience very high growth rates as a result of persisting inflation.