Şevval İlayda Tarhan

Türkiye's Olympic pistol sharpshooter Yusuf Dikeç has filed to trademark his nonchalant stance at the Paris Games that went viral around the world, his coach said on Sept. 1.

His coach Erdinç Bilgili said that the move to protect the commercial use of his pose with the Turkish Patent and Trademark Office came in response to others trying to trademark it without Dikeç's say-so.

Following Turkish shooters Şevval İlayda Tarhan and Yusuf Dikeç winning silver medals at the Paris Olympics, with Dikeç gaining viral fame on social media for his laid-back shooting style, interest in the sport has significantly increased in the country.

Turkish athletes won a total of eight medals in Paris, leaving the Olympic Games without a gold medal for the first time in 40 years.

The Turkish team of Yusuf Dikeç and Şevval İlayda Tarhan lost to Serbia in the 10m air pistol mixed team final on July 30 but won the country's first shooting medal in Olympic history.