Fast-moving consumer goods

Supermarket turnover grew 8.9% in 2023, reflecting the high inflation rate pressures in the country, NielsenIQ said in a report released on Monday.

Outrageous discounts are the first "mystery" in the Greek market, with supermarket chains successively advertising 50% off specific products. Are they selling below cost to drum up new custom? Probably, but then we see those same products going for half-price at every other supermarket. 

The retail of fast-moving consumer goods (FMCG) in Türkiye grew 99 percent last year compared with 2021, according to research conducted by consumer intelligence company NielsenIQ.

The volume of Fast Moving Consumer Goods (FMCGs) in supermarkets will be declining, but not dramatically, this year, with the amount of losses depending on the squeeze caused by inflationary pressures.

The great pressures that family budgets have begun to receive from the significant price increases in energy products and fuels have begun to be reflected in the receipts of supermarkets.

Although the fast-moving commodity market (FMCGs) recorded a 2% increase in revenue in November, sales fell in November, according to a Nielsen IQ survey.

E-commerce, which has shown a tendency to grow before the COVID-19 that swept the world, experienced a sharp rise in the first two months of the outbreak and the pandemic accelerated the transformation of e-commerce according to Nielsen Turkey CEO Didem Şekerel Erdoğan.

What are the reflections of the COVID-19 pandemic in the food retail industry?

Greece's retail food sector is showing signs of recovery during the current year, after a long period of crisis, according to Professor Georgios Doukidis, an advisor of the Research Institute of Retail Consumer Goods (IELKA), in comments to the Athens-Macedonian News Agency on Sunday.

Supermarket turnover posted an annual increase in 2019, albeit less than in previous years, according to IRI Hellas researchers. Provisional estimates for 2020 sales are even more pessimistic, which market analysts attribute to the fact the disposable income has not yet improved significantly, as well as to the aging population.

Supermarket turnover will remain stagnant in the second half of this year due to social, economic and political uncertainty, a poll of senior corporate officials has found.

A survey conducted by Nielsen confirms what has been known for some time now, namely the incredible hardships Greek households are facing amid the economic crisis that has descended upon the country. The trends in Greek food chain stores illustrate the local market has dropped by -1.1% in value during the 1st 6-month term of the year compared to the respective period last year.