Floral industry

Asia’s biggest flower market makes stars out of influencers

Boxes of roses, lilies and carnations pile up as influencer Caicai speaks into her smartphone from a small studio at Asia's biggest flower market - with thousands of customers eagerly awaiting her view on the best deals.

E-commerce is big business in China and influencers and livestreamers have made their fortunes showcasing products for luxury brands and cosmetics firms.