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An Australian regulator is considering letting internet users choose what personal data companies like Google share with advertisers, as part of the country's attempts to shatter the dominance of tech titans.

The Australian Competition and Consumer Commission (ACCC) also proposed limiting the internet giants' ability to access users' online histories to cross-sell products.

France's competition authority fined Google EUR 150 million ($ 167 million) for abuse of its dominant position in the search advertising market, BTA reported

In a first-of-its-kind sanctioning of the US giant, the authority also ordered Google to "clarify the rules for operating its Google Ads advertising platform and account suspension procedures" for certain advertisers.

Google has been fined $ 1.49 billion by the EU to block advertisers from its competitors in its search engine, the BBC said.

This is the third EU fine for the giant in the last two years.

The case was opened in 2016 and accuses Google that it has forbidden third parties to use the AdSence app to display advertisements by Google's rivals.