Homo economicus

In the modern capitalist world, behaviors and decisions are shaped through external influences created by the architecture of the environment in which we interact.

Economics is based on a hypothetical rational (wo)man ? or at least was until behavioral economics came along. Homo economicus is sort of like a supercomputer ? always calculating lifetime welfare, costs, profits, etc. Like Star Trek?s Mr. Spock, (s)he never lets emotions get in the way. You would therefore not expect economists to take on love.