Lululemon Athletica

Sportswear manufacturers Adidas and Lululemon have applied the findings that Slovenian researchers have made about differences between human feet to design brand new pairs of women's trainers.

Finally! Pants / trousers / slacks that are … men friendly! And by “men friendly”, manufacturers mean “roomy” for … male genitalia.

Enter Lululemon’s “ABC” men’s pants, which are turning out to be amongst the company’s best selling items.

ABC doesn’t involve the alphabet, by the way, but the term “anti-ball crushing”, as in testicles.