Marketing strategy

E-supermarket struggle with demand surge

Online supermarkets are currently so inundated with orders that deliveries can take up to a week.

As e-supermarket visitor numbers were low - albeit growing - before the coronavirus epidemic hit, most didn't have the necessary infrastructure to deal with a threefold increase in orders in just a few days. The demand for storage space and delivery vehicles has shot up.

Greeks still keen on a bargain

Retail commerce and consumers appear to have developed an addiction for promotional offers, as despite repeated promises by supermarket chains to scrap the practice, promotional activities do not only show no sign of abating but are also taking an ever-growing share of total turnover.

NSI: The Total Business Climate Indicator Decreased by 0.8 Points in February 2020

In February 2020, the total business climate indicator decreases by 0.8 percentage points compared to the previous month as a result of the more unfavourable business climate in retail trade and service sector, the National Statistical Institute (NSI) said in a press release.

November retail sales up 3.1 pct, led by pharmaceuticals

Greek retail sales by volume rose 3.1 percent in November compared to the same month last year after an upwardly revised 7.2 percent rise in October, statistics service ELSTAT said on Friday.
Retail sales were led higher by pharmaceuticals and cosmetics as well as books and footwear, the data showed.

Sklavenitis acquires online retailer

Leading supermarket chain Sklavenitis is entering the market of online commerce with the acquisition of the caremarket.gr website.

The retailer, that grew into the largest market player with the acquisition of defunct rival Marinopoulos in 2017-2018, has finally broken into the digital market of retailing with the acquisition of the online sales service from Yoda SA.

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