Mobile commerce

Bulgarian cardholders are very interested in the possibility to pay via their mobile phone, according to the mastercard MasterIndex 2017. According to the survey, two-thirds of the active cardholders in Bulgaria want to pay with their smartphone at a store by bringing the mobile device to a contactless terminal as well as online via a mobile application.

A journalist takes a picture of China's mobile company Xiaomi's new model Mi Max at its launching ceremony in Beijing, May 10, 2016. - Photo: Reuters

A new study by analyst firm App Annie suggests the global mobile app economy was worth $1.3 trillion last year and is poised to skyrocket to $6.3 trillion by 2021 as users spend more money on apps, in-app purchases, and mobile commerce.

According to online shopping website hepsiburada.com, one of every two orders is completed through handheld devices while 62 percent of its website traffic comes through such devices during weekends and holidays, showing the popularity of mobile shopping is rising rapidly in Turkey.