Mythos Brewery

Danish beer giant Carlsberg announced it has acquired the remaining 49 percent of Olympic Brewery in Greece, following the 2014 merger through which Carlsberg had gained a 51 percent stake in the Greek firm.

Olympic Brewery has invested 3.2 million euros in its plant in Sindos, Thessaloniki, for a new production line of 20-liter PET beer kegs that prolong product freshness.

These single-use kegs allow beer to stay fresh for up to 31 days after being opened, instead of five, as is the case with the conventional metallic barrels used in bars and restaurants, for example.

A Greek court has imposed a €26.7m fine on Heineken subsidiary Athenian Brewery for abusing its dominant position in the Greek beer market over more than two decades.

In 2004, the Hellenic Competition Commission (HCC) opened an ex-officio investigation into the alleged market abuses of Heineken’s local subsidiary.

Danish brewer Carlsberg announced on Wednesday it has completed the merger between Greek subsidiary Mythos and local Olympic Brewery, which produces the popular Fix brand.

The Mythos and Olympic breweries are in the final stretch of their merger process, as a few days ago they signed their draft merger contract determining the details on the new company?s share capital and the share exchange ratio.

By Dimitra Manifava

Danish brewing group Carlsberg is planning to transfer part of its non-Greek production to Greece, as well as to transform this country into a junction for the production and exporting of products of the company to the Eastern Mediterranean.

By Ole Mikkelsen

Denmark's Carlsberg has agreed to take over Greece's third-largest brewer, Olympic Brewery, bolstering its existing operations in the country and creating what it said would be the number two player in the lucrative Greek beer market.