Nudge theory

Greece continues to grapple with alarmingly high road fatality rates, as traffic accidents remain a daily tragedy. To make matters worse, there were, according to the SOS Traffic Crimes Association, 38 hit-and-run incidents in July and August, 74% of which occurred in urban areas.

In the modern capitalist world, behaviors and decisions are shaped through external influences created by the architecture of the environment in which we interact.

Turkey launched on Nov. 20 its first behavioral economics project, “Nudge Turkey,” which aims to use psychology in the analysis of economic decision-making.